Conventional wisdom states that you should choose a niche topic for your blog. Starting a niche blog will make it easier for you to build traffic and make money. You’ll have less competition, it’ll be easier for readers to identify with you, and you’ll sell products more easily because you’ll have a better idea of your readers’ needs and wants. So generally, focusing on a niche topic is a good idea. However, there are several situations in which you might choose not to go this route.
You’re making an online portfolio
Maybe you don’t care about monetization
, and you don’t care how many people read your blog. Your site might serve just as a portfolio of your writing skills that demonstrates the wide range of writing styles and topics in which you’re able to produce good work. If this is the case, it doesn’t matter too much if there’s a common thread to your posts; you just want to show off your versatility. A niche blog focused on one area won’t let you do this.
You’re already rich and famous
If you’re on the Forbes rich list
or a celebrity that can easily get a lot of press coverage, you can pretty much write about your tablecloth every day and you’ll still get traction. You could start a topic on a niche area if you really wanted to, but you don’t need to because you are a niche topic yourself. You can use a generalist blog to direct traffic…