In the first installment of this series on budget tips for small businesses we’re going to explore two popular options for saving money on your small business expenses and maximizing your profits. Each week we’ll take a look at two common practices for small businesses: one that works and one that doesn’t, and why that is the case for each one. First up…
Coupon Codes: They work!
Almost all companies have coupon codes. Sometimes they might call them promo codes or voucher codes, but they all do the same thing: get you a great deal and save you money! You can get coupon codes for almost anything: website hosting, travel, software and services, retail and tech items, and so much more. This is a budget tip that really works, I mean it’s hard to lose with this one. You need to buy something for your business, if there is a coupon available why would you not use it?! I think a lot of people don’t realize how many coupons are available out there, and they don’t bother to search for one before they make a purchase. Remember that they are not just for brick and mortar retailers, and they are available in way more places than just the local grocery store flyer! Before you buy anything online, if they have a spot for a coupon or promo code do a quick Google search. Let’s say you have a business trip coming up, you can travel for less
by using promo…
Conventional wisdom states that you should choose a niche topic for your blog. Starting a niche blog will make it easier for you to build traffic and make money. You’ll have less competition, it’ll be easier for readers to identify with you, and you’ll sell products more easily because you’ll have a better idea of your readers’ needs and wants. So generally, focusing on a niche topic is a good idea. However, there are several situations in which you might choose not to go this route.
You’re making an online portfolio
Maybe you don’t care about monetization
, and you don’t care how many people read your blog. Your site might serve just as a portfolio of your writing skills that demonstrates the wide range of writing styles and topics in which you’re able to produce good work. If this is the case, it doesn’t matter too much if there’s a common thread to your posts; you just want to show off your versatility. A niche blog focused on one area won’t let you do this.
You’re already rich and famous
If you’re on the Forbes rich list
or a celebrity that can easily get a lot of press coverage, you can pretty much write about your tablecloth every day and you’ll still get traction. You could start a topic on a niche area if you really wanted to, but you don’t need to because you are a niche topic yourself. You can use a generalist blog to direct traffic…